Strategic Communication Studio: Building upon the company’s architecture and core brand values, we craft a comprehensive communication strategy. This includes the development of various communication assets, starting from the logo restyling and brand guidelines, both graphically and in copy.
Among the assets we create are engaging brochures, impactful advertising campaigns, and a well-crafted social media campaign. Each element is carefully designed to resonate with the brand’s identity and effectively communicate its message to the target audience.
Building upon the existing brand payoff, “We are different,” we place the spotlight on this key communication element, which serves as the foundation for a compelling narrative that permeates all aspects of Consulcesi Group.
“We” serves as the guiding thread, embodying passion and dedication in all communication materials.
“Our commitment: caring for every aspect.”
The tone of voice is international, simple, direct, and deeply committed.
Logos and Brand Guidelines
The logo reflects Consulcesi Group’s inclination towards innovation, dynamism, and the synergy of experiences and energies, all rendered contemporary through the graphical symbol of the letter “O.” This element is enhanced to communicate the idea of a real world – open, dynamic, and capable of addressing targeted needs in a concrete manner.
The colors Blue and Orange: A synthesis of MEDICINE / HUMANITY.
Not only experience and technology but also people at the heart of every decision. The color is flat, representing modernity.
The graphic play of “i” and “!” is highlighted in orange to create continuity with Consulcesi. These elements are consistent across all communication materials and embody the value of “we” – a collective “us” that, through action and communication, becomes a unique reference point in the healthcare world.
Advertising
Brochure
Introducing the New Health & Pharma Hub of Consulcesi Group – a strategic brand communication and video launch event.
Objectives: Positioning & Brand Awareness Assets: Launch video and digital campaign
When elements or forces come together to achieve a common goal, synergy comes to life. Synergy is the principle that gives birth to new means without losing or destroying anything. It’s an addition without subtraction, working in the same direction.
Four distinct entities, each with its own uniqueness and strength, have united to create a new media hub for the Health & Pharma universe. Through synergistic collaboration, they strive to offer the very best to this industry.
SYNERGY IS GENESIS.
A new media hub for the Health & Pharma universe is born.
Different ways of observing reality, eating, sleeping, dressing. Different countries, cultures, ages, and habits. Different faces, colors, tastes, and smells. Different religions, economies, traditions, and opportunities. Not all skies are the same, but we all have the same right: to be well.
Consulcesi Foundation, leveraging its experience, is committed to making healthcare accessible and eliminating inequalities in access to healthcare services.
Manifest
In the branches and atop skyscrapers,
Flocks of birds and a storm of bullets.
Airplanes soaring and kites gliding,
Rainbows painting the sky and frost shimmering.
Skies of abundance, skies of drought,
Sunrise skies and sunset hues,
Skies laden with dreams, skies standing still,
Skies transforming, skies oppressing, skies whispering, skies quiet.
Unveiled skies, and skies cloaked in clouds,
Diverse skies, yet a universal yearning to soar.
In this vast sky, one truth prevails:
The equal right we all share: the right to health.
ADV
Social Campaign
When we delve into the scope of the Foundation, we do so with clarity and directness. We get straight to the heart of the issue.Our aim is not to evoke tears with an image but to embed that image within a visual and communicative context that immediately conveys the notion of an active reality.
And it does so differently.
The campaign features a multi-subject approach, playing on impactful visuals and phrases. It also includes a social media campaign and support gadgets for a “flash mob” event on the day of the medical school entrance test in Rome.
Creativity is irreverently intertwined with all traditional lucky charms, boldly asserting that luck plays no part here.
If you enter Medical School, it’s because you deserve it. It’s not a matter of luck. It’s about capability and adequate preparation.
YOU GET INTO MEDICAL SCHOOL BECAUSE IT’S RIGHT.
Below the line
Cards
Pins
T-Shirt
