In the spring of 2022, Quibee was overwhelmed by a major design challenge: to give a new body and a new image to one of the most important Italian news publications on digital and technological topics: Corriere Tecnologia, renamed LOGIN.
Approaching the redesign of LOGIN Technology and Innovation has automatically invested us with a multidirectional responsibility: towards the reader, clearly and in the first instance; towards the editorial board, which must be able to offer a critical perspective on the topics it deals with; but also towards the future of Italian public opinion, since it is a newspaper with renewed graphics, but also in its nature, which wants to be the [LOGIN] access to the digital transformation, of which we have reached a very advanced stage.
LOGIN: The Corriere della Sera editorial project dedicated to TecnoLOGy and INnovation
Great attention was paid to the new design system, to the new brand image, but also to the new mission that the magazine, starting from its name, wanted to give itself.
Interactive dynamics, animations and visual details went hand in hand with a profound work of typographic compatibility between the mother masthead, Corriere della Sera, and the visual specificities of the new LOGIN brand: kerning, dimensions and cages were the secret weapons with which Quibee has pursued this perfect correspondence which has allowed a very high degree of system automation to the editorial staff of Corriere Tecnologia.
